LFW- A muse review…
So…like every other fashion idiot, now is the time for the mandatory review. The week everyone is scribbling about…London Fashion week. Or should we say #LFW.
The week where London’s creative outlet overspills from their wardrobes onto the cobbled street outside of Somerset house. When new street style bloggers are snapping furiously at primped and preened bouffants and the old timers are batting desperate fashion kids away like fashion flies, as they float about them waiting for their moment of blogging glory like the smell of a gone off canape. Tragic, Desperate, Outrageous, Try-hard, fake, fickle, frenzied and fabulous. Dontcha just love it. Sit back, relax and lol at our/my (Alice your loyal and roving reporter) experience at SS/12 London Fashion week.

At The muse, we are no stranger to street style. Our episode featuring WGSN is one of our faves, and the mode of image making has never felt more prominent or current than at this season’s fashion week. Everywhere you look there is a photographer’s eyes darting up and down you, reading you for a trend, looking for what boxes you can be blogged in and what you have to offer. If you couple this at first intimidating reality with the fact that fashion week is so focussed on glamour, glitz and excess, it makes for a situation that is rife with potential for monumental embarrassment…
FASHION MELTDOWN case.1. I’m on my way to fashion land blackberry in hand, arranging my schedule…and have to wait for a friend…who; rather annoyingly is 40 minutes late. Cool its not like I have to be anywhere. Oh wait. Its fine I’m cool and collected. Until…ew…what is that? Look down at my blackberry screen…oh my lord. A bird has just pooed on my hand and the screen of my phone.
Fashion meltdown.
As I curse my friend and scrabble for a tissue and decide to give up waiting before his mates come and fashion me a feascies head-dress I charge towards Somerset House. Thank god for tissues, Thank god for sanitising gel…We’re home free, I appear to have been lucky.
As I turn into Somerset house to collect my pass…still in a slight haze of poo trauma, I hear…”HI! we’re from the Guardian, we love what you’re wearing…can we take your picture?” I of course oblige. Who doesn’t like to hear someone loves what your wearing? lets face it. Jackie Dixon, Elle photographer extrordinaire and blogger at ‘Show me your wardrobe’ says “Hoik your look up about ten notches. As a general rule ask yourself three questions 1) Would you get stopped by The Sartorialist? 2) If you got stuck in a lift with Emmanuelle Alt would she be impressed? 3) Would you go to Sainsbury’s in your look (if the answer is yes change immediately, unless you do your Sainsburys shop in Balenciaga and vertiginous heels, in which case I salute you and proceed).”
Fine, I can live with that. if your at fashion week, its going to take a lot to say no.
Here is the photo below. hair…cool…shirt…like…dress…lovely…shoes. Hmm, what could that white spec possibly be?

Aside from this initial trauma, fashion week really does showcase talent in a very different way to the other fashion weeks. London is cool, not chic. Even the mandatory fashion week faux-nonchalance is lesser so here, the arrival of Kate/Sienna/Kanye to the FROW (front-row get-to-know) does cause a stir here, thats just how we roll.


The brashness of the city was very much reflected on the catwalks this season. Topshop unique’s gold and black colour palette, shiny lame textures and bold prints is really Brixton, Caribean and Carvinal in it’s influences; all very London.

Whilst Mulberry mixed their classic nudes, tailoring with fluorescents and Winehouse bouffants to meet somewhere between Sloane square and Camden town.

Our focus was very strongly on new designers, young fresh talent and The stars of the future. The place to find that was Vauxhall fashion scout; most notably The ‘One’s to watch’ show. Continueing the themes shown at Mulberry with fluorescents executed in a way that incorporates both structure and drapery, Malene Oddershede Bach showed a focussed and understated collection. Playing with texture in the most wearable way from the One’s to watch show, her use of wool and silks, leather and metallics was in a distinctly feminine way. Her kick skirts and print blocking was all sexy but palatable, with great tailoring and a look of the ‘effortless chic’ about it.
Perhaps the strongest and most engaging of the One’s to watch show at Vauxhall Fashion scout, Pheobe English’s collection was all texture and experiment. Her use of pleats, tassels, tule and knitwear was dramatic and beautiful. Contrasting the look of the unfinished with superb shapes and expertly executed pieces, the focus on texture and ruffling was backed up with craftsmanship. The cream and black colour pallette, with leather inserts and playful lengths and shapes made for something interesting and new.
Our favourite collection was by far that of Meadham Kirchoff. Edward Meadham talks about the collection thats got everyone chattering (and apparently some shoegoers shedding tears in a totally blaze fashion, “Its a celebration of girls. Of the ridiculous artifice and expectation of female beauty. A celebration and disgust of it. So yeah…the normal.”

Aside from the Courtney Love meets Clueless dancers, applying make up in unison amidst powder pink and mint green crests of balloons and little ballerinas twirling and pirrohetteing (all to a track of the Spice Girls) Meadham Kirchoff showed Marie Antionette kick skirts, cartoon prints, lurid mini dresses all set off with glitter, ponies feathers and ruffles. Like a sleepover made flesh. Celebrating and questioning feminine excess all at once. Cake sugar, cuteness and childhood all launching itself down one catwalk. What it means to be a girl is constantly questioned experimented with and judged at fashion week, be it the height of your heels or the measurements of your hips, to put all these things down the runway was brave and beautiful. Plus did you see those shoes? They are to die for.

So with Meadham Kirchoff’s message, Burberry’s FROW and the one’s to watch’s futures still swilling themselves around our heads, we bid aduor to London Fashion week. With so many blog posts still to read, the fashion pack’s heads are immediately turned to Milan’s luxuriousness and then Paris’ chicness.
London’s done itself proud for another season, and we can’t wait for Spring 2012 when we can put the trends we’ve seen into practice!